Bailey Sarian Net Worth: Is $9.5 Million?

Bailey Sarian, born on November 26, 1988, in Los Angeles, California, is a well-known American YouTuber and podcaster celebrated for her unique content. She rose to fame with her “Murder, Mystery & Makeup” series, where she skillfully blends makeup tutorials with true crime storytelling. This innovative concept has captivated audiences, leading to a massive fan base and impressive financial success. Her engaging storytelling, combined with her talent for makeup artistry, has set her apart in the digital space. Through her content, she has built a thriving career, making her one of the most influential creators in the true crime community.
Personal Details
Full Name | Bailey Brooke Sarian |
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Date of Birth | November 26, 1988 |
Place of Birth | Los Angeles, California, U.S. |
Profession | YouTuber, Podcaster |
YouTube Channel | Bailey Sarian |
Years Active | 2013–present |
Genres | Makeup, True Crime |
Subscribers | Over 7 million |
Total Views | Over 1.3 billion |
Notable Series | “Murder, Mystery & Makeup”, “Dark History” |
Bailey Sarian’s Net Worth: Is It $8 Million?

Bailey Sarian’s net worth is currently estimated at approximately $12 million, a significant increase from the previously speculated $8 million. This growth highlights her expanding influence and success as a digital content creator. Known for her engaging storytelling and unique approach to true crime and makeup content, she has built a loyal audience across multiple platforms.
Her brand collaborations, merchandise sales, and YouTube revenue have all contributed to her financial success. As her popularity continues to rise, so does her earning potential, solidifying her position as one of the most successful creators in the online entertainment industry.
Sources of Income

YouTube Revenue
Bailey Sarian’s main source of income is her YouTube channel, where she earns through ad revenue. With over 7 million subscribers and more than 1.2 billion total views, her channel brings in significant monthly earnings. She benefits from sponsorships, brand collaborations, and merchandise sales, further boosting her income. Her unique content style has helped her build a lucrative career in the true crime and beauty niche.
Sponsorships and Collaborations
Bailey Sarian boosts her income through brand collaborations alongside ad revenue. She has worked with major beauty brands like ESTATE Cosmetics and IPSY, promoting their products through her content. These sponsorships, combined with her YouTube success, play a crucial role in her financial growth. By leveraging her influence in the beauty and true crime communities, she secures lucrative deals that significantly contribute to her overall earnings.
Merchandise Sales
Bailey Sarian has expanded her brand by launching her own merchandise line, featuring t-shirts, hoodies, and makeup bags. These products have become popular among her fans, contributing significantly to her overall income. With her strong online presence and loyal following, merchandise sales serve as an additional revenue stream, boosting her earnings alongside her YouTube channel, sponsorships, and other business ventures.
Podcasting
In June 2021, Bailey Sarian broadened her content by launching the Dark History podcast, exploring lesser-known historical events. The podcast quickly gained popularity, earning praise for its engaging storytelling. It also became a significant revenue source through sponsorships and advertising, further boosting her financial success. This expansion solidified her presence beyond YouTube, attracting a wider audience interested in both true crime and hidden historical narratives.
Conclusion
Bailey Sarian’s net worth has seen substantial growth, now estimated at $12 million, surpassing the earlier speculation of $8 million. Her success stems from her unique “Murder, Mystery & Makeup” series, which captivates millions of viewers. In addition to YouTube ad revenue, she earns through sponsorships, brand collaborations, and her own merchandise line. Sarian’s ability to blend true crime storytelling with beauty content has set her apart in the digital space. Her consistent engagement with fans and expansion into podcasting have further boosted her earnings, cementing her status as a prominent figure in the content creation industry.